Punith KP
Design Leader · 15+ Years in Digital Strategy, Design Systems, Experience Innovation
Delivering measurable outcomes across AI-driven products, super apps,
and enterprise UX.
and enterprise UX.
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Introduce yourself in one line.
Punith
Design leader blending creativity with business agility to scale systems, shape product strategy, and uplift UX maturity.
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Core strengths?
Punith
Design Strategy · UX Leadership · Digital Transformation · Data-Driven Design · Conversational AI · Design Ops · Branding.
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Skills?
Punith
- Design & Research: UX Strategy, Design Systems, UCD, HCI, Usability Testing, Personas, Journey Mapping
- Leadership & Strategy: Design Ops, Design Thinking, Cross-functional Collaboration, Mentorship, Agile/Scrum
- Tools & Platforms: Figma, Sketch, Adobe XD, Jira, Confluence, Miro
- Domains: AI & Data, B2B SaaS, Super Apps, Digital Transformation, Conversational Design
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Experience.
Punith
Design Leader with 15+ years of experience shaping digital strategy and UX at Rakuten, IndiQube, Hibu, and TCS — driving AI, B2B SaaS, and super app innovations.
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Highlight Rakuten achievements.
Punith · Head of Design — Rakuten (2022–Present)
- Shaped AI & Data knowledge division into a self-service platform adopted by 5,000+ users; improved discovery and collaboration.
- Defined design strategy for AI-driven products, enabling data-driven decisions.
- Introduced design-specific Jira boards, improving efficiency by 25% and alignment.
- Mentored 20+ designers; ran workshops and tech talks on leadership, psychology, and design futures.
- Drove RPC, Rakathon, Rakuten Run, RTC — boosting engagement and alignment.
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Summarize IndiQube.
Punith · Head of Design — IndiQube (2016–2022)
- Led MiQube super app across B2B/B2C (food ordering, facility booking, workspace management).
- Partnered with leadership on models and delivery frameworks tied to market readiness.
- Built brand identity and digital presence; increased social engagement (LinkedIn, Instagram, Facebook).
- Led IndiQube rebranding for cohesive positioning; research-driven strategic decisions.
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Hibu and TCS snapshots.
Punith · UX Lead — Hibu (2015–2016)
- Design leadership during Hibu–TCS merger proposal; scaled UX team, mentored in usability and IxD.
- Delivered strategic design solutions for Apple and AT&T/YP; institutionalized UCD/HCI practices.
Punith · Sr. UX/UI Consultant — TCS (2010–2015)
- WBT platform redesign: 1.5× productivity, 20% fewer errors.
- Directed cross-cultural teams (US/UK); managed and mentored a 10-member team.
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Education
Punith
- MBA — IIM Nagpur (IT Mgmt & Ops), 2022–2023
- BCA — Dr. C V Raman University, 2008–2011
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Certifications & Learning
Punith
- Certificate in Dark Psychology — Emo Matrix (2023–2024)
- Ongoing: UX Psychology, Conversational AI, Future of Technology
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Leadership Highlights
Punith
- Mentorship: Guided 20+ designers in growth and leadership.
- Innovation: AI-led initiatives improving collaboration and discovery.
- Impact: Productivity gains, brand visibility, user adoption.